Last week, the excellent Louder than War website asked me to pen a piece about podcasts to follow-up the relaunch of the Independent Music Podcast. I tried to make it an interesting piece that combines some of my dayjob theory about choice and habit to satisfactorily say that podcasts are the best way to find new music, and that ours is just one of a number of options.
Not only does cheap recording and easy distribution mean we have more music available than ever before, but human and cultural evolution means that it is more varied and innovative too. On top of that, we have more radio stations, music TV channels, online channels, blogs, websites, fanzines, magazines (yes, still) than ever before. For discovering new music this is a problem, and the explanation for this lies in jam.
The jam experiment is one of the most famous tests in studying human psychology when it comes to choice. In her book ‘The Art of Choosing’, the creator of the experiment Sheena Iyengar explains it in fascinating detail but the crux of it is simple: when a person is presented with many options, they face choice paralysis and the chances of them making any choice whatsoever diminish significantly.
Go and read this piece over on their site, and download the Independent Music Podcast from iTunes.